Skip to main content

Smart home care for ageing parents

Independence for Them. Peace of Mind for You.

Croft quietly learns your loved one's routine, so you know they're okay without checking in. And when you want to connect, calls, messages and video chats all live on one simple screen.

30-Minute Setup
30-Day Guarantee
No Recording, Ever
UK Family-Owned

If this sounds familiar

“We’re fine, love. Stop fussing.”

Mum laughs it off, but she’s slower on the stairs than she was.

If she fell while I’m at work, how long before anyone knew?

1 in 3

people over the age of 65 experience a fall at least once a year

NHS inform

80%

of older people want to stay in their own home as they age

Centre for Ageing Better, The State of Ageing 2020

There is another way

They want to keep their independence. You want to know they’re safe.

Too many families only find that balance after something goes wrong. Croft works quietly from day one, with nothing for them to wear or learn, and the moment anything is out of the ordinary, you know.

The Croft system

One system, built around their life

A Croft system is a non-intrusive home monitoring and communications system, designed to support independent living for the elderly, with no cameras and nothing to wear. Every system is shaped around the person and their home, and arrives set up and ready to use.

We've built it around three things that matter most.

Older woman walking through a softly lit hallway at night with smart home safety lighting for independent living

Safety

Safe, day and night

When something goes wrong, the right people know in moments, so the most worrying hours become the calmest ones.

  • Possible falls are noticed without anything to wear or press
  • Smoke and carbon monoxide alarms reach everyone instantly
  • Alerts go straight to the family, friends or neighbours you nominate, and to nobody else
Older man reading in a cosy living room with discreet smart home heating for comfortable independent living

Wellbeing

Looked after, every day

The home keeps an eye on the small things, so an ordinary day stays an ordinary day.

  • A normal daily rhythm is gently tracked, so a quieter than usual day is noticed early
  • Water leaks are caught before they turn into real damage
  • Appliances and the cooker are flagged if they are ever left on
Adult daughter calmly checking in on an older parent with discreet smart home support for family reassurance

Connectivity

Connected, the simple way

Every way of keeping in touch lives in one easy place, so staying close never means wrestling with technology.

  • WhatsApp, phone calls, video calls and text messages all come together on one simple tablet
  • Starting a call or replying takes a single tap, with no menus, passwords or confusion
  • Everyone keeps using their normal apps, so family change nothing while your loved one gets an easier way in

A closer look

A tour of a typical home

Step through a typical home at your own pace. Each tap takes you to the next part of a Croft system and shows what it does.

Simplified 3D model of a typical home with its Croft devices marked

You

Tell us about your needs

Fill out the short needs assessment. A few minutes about the home, the routine, and what you are worried about.

Start the needs assessment

We handle all of this

We review it personally

A member of the Croft team reads every assessment, and reaches out if we need anything more.

A bespoke setup, designed for you

We design a setup around your individual needs. No off-the-shelf bundles, only what your home actually needs.

Pre-configured and sent out

Everything is configured and tested before it leaves us.

You

Unbox, plug in, turn on

Place the devices in the pre-agreed spots and switch on. Simple, specific instructions included.

Questions & answers

The questions every family asks first

Honest answers to the things most families want to know before deciding.

No. Croft does not use cameras or track anyone. It checks whether key daily routines take place, such as morning activity, movement through the home or settling at night. If something expected does not happen, the system can notify the people you choose. You decide exactly who is informed and what they receive, so your parent's privacy is respected at all times.
This is very common. Many parents worry that new technology will be complicated or that it means losing independence. Croft avoids these concerns because it does not require them to do anything and does not change how they live. Families often introduce it by explaining that it helps them stay in their own home for longer, and that it is there to reduce unnecessary worry rather than watch them.
Yes. Croft is designed so your parent does not need to do anything at all. They do not have to wear anything, press anything or learn any technology. Once installed, the system works entirely in the background. There are no apps, menus or controls for them to manage, and nothing they can accidentally break.
No. You only receive notifications when a normal routine does not take place or when something clearly needs attention. You can decide which notifications you want and who in the family receives them. This keeps everyone informed without unnecessary interruptions.
No. The system arrives pre-configured. You plug in the hub, place the sensors and it starts working. There is no pairing or technical setup. Most families install it in under 30 minutes, even when the parent is not comfortable with technology.

Privacy is important to us, and we know it is important to our customers. So we make our privacy commitment very clear.

  • No video is ever recorded

    The camera senses motion to wake the screen. It never records, saves, or streams.

  • No audio, no listening in

    There are no microphones doing surveillance. Conversations stay private.

  • Everything stays in the home

    Motion and activity signals are processed locally on the device. Nothing is sent to the cloud.

  • Pause it any time

    Your parent can switch monitoring off whenever they like. Their home, their rules.

A note from our founder

Why I built Croft

“When my partner's gran fell, she lay there for hours. I built Croft so no family has to wonder.”

Croft is simple technology that helps your loved one day to day and tells you they're okay, without taking away their dignity. This is a small UK family company, not a faceless corporation. When you email us, I read it.

Mark, Founder of Croft Smart Homes

Mark

Founder of Croft Smart Homes

Free two-minute check

Find out what would actually help, in about two minutes

Answer a few quick questions about your parent's situation and we'll show you the setup we would recommend, with honest pricing. No account, no obligation, no sales calls.

Free 2-minute check 30-day money-back guarantee We never cold call

Question 1 of 10

Who is this for?

Find the Right Setup

Free · 2 minutes · No sales calls